When Flow Meets Business: A Case Study Of Mountain Biking

Three years ago, we took a step back and questioned our company purpose... Were we actually giving people a moment of great realisation, or a moment in flow, during our Experiences?!Our feedback forms and guests testimonials suggested we were, but still, how could we prove this?

Well, in short, we approached the University of Tasmania to see if they would collaborate with us and help confirm (or otherwise!) if we were achieving our purpose.

Fast forward three years, and here we are, with a piece of hefty research that says 'yep', we're achieving our purpose. To say the least, we're stoked! Thank you to all those past guests involved in this research and the University of Tasmania, and specifically Anne Hardy for driving this project. Now, you can join us to officially #experience the flow.

Read the full research report via the link here.